“Leverage your brand. You shouldn't let two guys in a garage eat your shorts.”
– Guy Kawasaki, Silicon Valley venture capitalist, bestselling author, and Apple Fellow
Technology development is evolutionary—rarely revolutionary. Knowing how to drive your next evolution requires a keen understanding of customer habits and practices, market dynamics, and the competitive landscape to identify new opportunities.
Market opportunity research is a vital tool for identifying new product development opportunities and alerting you to new competitors that can impact your markets. Over the years, we have helped our clients stay ahead of major trends including virtualization, cloud computing, tablets, big data, BYOD, and predictive analytics by giving them the perspective and intelligence to strategically position their next product offering.
Research areas of expertise:
- Customer habits and practices
- Competitive landscaping
- Early concept testing
- Targeting and segmentation
- Market structure analysis
- Competitive positioning