Global Scope

Global Markets Require Global Insights

Technology now envelops our world. Technology vendors must scale to global markets to stay competitive. To meet those needs, we’ve extended the scope of our research capabilities and quality processes into both established and emerging markets. More than two-thirds of our technology research engagements now include global markets. Our quantitative and qualitative research projects reach international audiences through online, telephone, central location, and in-person data-collection methods.

A worldwide network of technology partners

To enable our global scope, we’ve spent years developing relationships with key partners and qualitative moderators who understand the business technology sector and share our dedication to providing the highest-quality research services. By leveraging the local cultural knowledge of our international partners and applying our own rigorous standards to all aspects of the research process, we ensure a seamless research experience across global markets.